After gathering 55,000 signatures of people disgusted by LEGO’s sexist Friends sets for girls, SPARK representatives finally met with LEGO execs last Friday. SPARK brought three main requests to LEGO: First, we want to see more girls and women characters across all LEGO lines. My report to LEGO showed that 86.6% of characters are men, [...]
Posts Tagged ‘Lego’
LEGO meets with advocates for girls
Posted in Toys & products, tagged Lego, SPARK on April 25, 2012 | 2 Comments »
Wonder Woman without pants leads to LEGO without pants
Posted in Most stereotyping *SSS*, Superheroes, Toys & products, tagged Lego, sexist Lego, sexist toys, Wonder Woman on March 7, 2012 | 6 Comments »
Hey, kids, meet Wonder Woman, one of the few female superheroes. Which one of these LEGO minifigs is not like the other? Why do you think the most powerful and famous female superhero is shown in her underwear? Read more about about sexism marketed to kids through LEGO sets here. “If I don’t get pants, [...]
Lego agrees to meeting after 50,000 denounce selling out girls
Posted in Toys & products, tagged Lego on February 9, 2012 | 4 Comments »
Another social media victory! Thank you to all who spoke out and signed the petition. Here’s to hoping LEGO becomes a leader in inspiring both genders to dream big. From Change.org: After a month and more than 50,000 petition signatures, an open letter, numerous radio shows, TV segments, blog posts, articles, and even YouTube videos about [...]
Lego responds to parents and misses the point
Posted in Toys & products, tagged Lego, Lego Friends, Lego statement to parents on January 16, 2012 | Leave a Comment »
Last week, Lego released this statement to parents who are upset about the gender stereotyping marketed to kids: We want to correct any misinterpretation that LEGO Friends is our only offering for girls. This is by no means the case. We know that many girls love to build and play with the wide variety of [...]
Reel Girl is 2 years old today! Progress made against ‘genderfication’ of childhood?
Posted in Margot Magowan/ ReelGirl, tagged Battle for the Sather Stone, Blanacing Jane, Blue Milk, Cinderella Ate My Daughter, Frakes, Geena Davis Institute, Hardy Girls Healthy Women, Hoyden About Town, Legend of Emery, Lego, Mama Feminista, Melissa Wardy, New Moon Girls, Peggy Orenstein, Pigtail Pals, Pink Stinks, Polly Pocket, Powered by Girl, Princess Free Zone, Riley, the Twin Coach on December 27, 2011 | 8 Comments »
I started Reel Girl on December 27, 2009 in a post Christmas pink haze. It was my first holiday season with three daughters, my youngest child was nine months old. I was amazed by how gendered all their Christmas presents were. Truly amazed. Even the little one had a stack of all pink toys and [...]
Check out this Lego fig coming out in 2012: Bilbo or Frodo?
Posted in Toys & products, tagged Lego on December 26, 2011 | Leave a Comment »
The Journal Inquirer reports that brand new Legos are coming out in 2012: “The Lego Group has inked a deal with Warner Bros. Consumer Products to create building sets based on ‘The Lord of the Rings’ movie trilogy and two new films based on ‘The Hobbit,’ scheduled for release in 2012.” Lord of the Rings. [...]
